Do not trust anyone. Everyone’s fighting for their big chunk of an easy audience and quick fame, at any cost. Don’t bet your bucks on that good old trusty brand; you’ll get burned or fooled or both. The Internet is going through the same process public TVs had when competition arrived (think TVI if you live in Portugal).

I see the most absurd news and theories every day. Being a relatively well informed IT guy, I read all my RSS feeds at the end of the day, and I find myself laughing most of the time. This whole “Ajaxified Web 2 bubble, Google is god don’t argue, let’s criticize the present and predict the future because we have a vision and have read the Web 2 meme map from Tim” thing has just gone too ridiculous. The extreme example of this madness is perhaps this Googleness about everything. OK, the company is a huge success, that’s a fact. They have a very well oiled and productive service factory, that’s a fact. They’re user-centric and scratched all their strategy (and mission) on top of that. They’re smart, IQ smart, I mean.

But for god’s sake people, let’s do some reality check here: Google is also money-centric, they have a business to run, salaries to pay, and powerful competition to struggle with. Anyone who doesn’t believe those are their primary goals, above all the “don’t do evil” crap is just too naive or just plain dumb like we are (or were) when we are in love, another well-known state of stupidity.

I mean, I have a vast admiration on Google for their work and contribution for the evolution of the Internet, mainly for the path they’ve chosen to follow to get there, but that’s it, let’s put some perspective on all of this for the sake of objectiveness and rationality.

What is it with this nodding if you applaud Google, bashing if you criticize it, fear, and follow if they launch anything (even if it’s just another thematic flavor on their flexible search engine, just to keep the weekly launch rate) ?

Did you ever think they don’t even care about your so important reasons? Web companies spend too much energy looking at Google’s life and answering them back instead of focussing on their own and creating value, sometimes better value like many have managed to do.

Google hasn’t spent one dime on TV ads or traditional media, think about it.

Scott, an outstanding and competent Google engineer, has spent the last months working with St. Peter from JSF, Justin from Psi, Joe Hildebrand from Jabber Inc, etc., on an open XMPP extension (JEP) for VoIP signaling. Out of these specs just released by JSF, Google kindly released libjingle with a friendly BSD license, which implements the JEP amongst other cool things; these are the facts. Newsflash: “Google releases Google Talk code and API,” “Tech Crunch: Google Taunts Skype, Releases GTalk API”. Erhm… Has anyone checked the facts? Gotta have blood and drama, right? Please.

I wish a certain kind of the so-called web journalists just shut their mouth for a while, take some vacations, do some homework, learn some basics and get back to us with non-hyped factual news for a change. I could tell you a very similar story for the Web 2 hype, but we’re short of time, this is too big of a post by now.

I’m on a bad day, you can tell. I’m not linking anything on this post too, that’s it!