The UK will become the first major economy to see advertisers spend more on the internet than on TV ads, according to the latest forecast from a leading media buying agency. Group M, the combined media planning and buying operation owned by Sir Martin Sorrell’s WPP group, predicts that UK internet ad spend will overtake TV, which has been the leading advertising medium for half a century, in 2009. The agency is also predicting that Sweden will this year become the first country to see advertisers spend more on the internet than on TV ads.
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